There are so many definitions for Marketing. Few of them are given below. Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably (The Chartered Institute of Marketing, 2021). According to Eldridge (1970), Marketing is the combination of activities designed to produce profit through ascertaining, creating, stimulating, and satisfying the needs and/or wants of a selected segment of the market. According to Philip Kotler (1980), Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others. According to the Business Jargons (2021), Marketing Communication can be defined as a diverse method that an organization adopts to interchange the knowledge regarding its goods or services to its target customer base. According to Tutorials Point (2021), Marketing Communications are those techniques that an organization can use ...