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What is Marketing?

 

There are so many definitions for Marketing. Few of them are given below.

Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably (The Chartered Institute of Marketing, 2021). According to Eldridge (1970), Marketing is the combination of activities designed to produce profit through ascertaining, creating, stimulating, and satisfying the needs and/or wants of a selected segment of the market. According to Philip Kotler (1980), Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others.

According to the Business Jargons (2021), Marketing Communication can be defined as a diverse method that an organization adopts to interchange the knowledge regarding its goods or services to its target customer base. According to Tutorials Point (2021), Marketing Communications are those techniques that an organization can use to communicate promotional messages about their products and services.

According to Guido Bartolacci (2021), Marketing Operations is the whole thing that take place in an organization’s marketing automation and Customer Relationship Management (CRM) platforms to enable the delivery of the right message at the right time to people who are interested in that organization’s products and services. As such it is very important for an organization to know how to market a product or service, how it will be communicated to target audience and how marketing operations can be done and manage.

References
  1. Kotler, P. (2000), Marketing Management, Millennium Edition, Prentice Hall Ltd.
  2. Kotler, P. Armstrong, G. Saunders, J. & Wong, V. (1996), Principles of Marketing, Prentice Hall
  3. Lancaster, G. & Massingham, L. (1998), Essentials of Marketing, McGraw Hill
  4. Lancaster, G. & Reynold, P. (1998), Marketing, Macmillan
  5. Marketing Teacher (2022), What is Marketing? Marketing Definitions., [Online], Available at: https://www.marketingteacher.com/what-is-marketing-2/ [Accessed on 12th July 2022]

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