The Role of Marketing

The Marketing Department is crucial in promoting an organisation’s business and mission, acting as the company’s face and coordinating materials. Its duties include reaching out to prospects, customers, investors, and the community, while creating a positive image of the company.

According to the Hard Ford (2023), depending on the company type, sector and company size, the duties of the Marketing Department may include one or more of the following:

1. Defining and Managing the Brand: In here the department has to define identity, stand for, and company actions to create a positive customer and partner experience (Divya Dubey, 2022).

2. Conducting Campaigns to Manage Activities: Marketing strategically targets products and services throughout the sales cycle, producing materials and communications to effectively communicate the message (The Hard Ford, 2023)

3. Marketing Helps to Increase Sales: Marketing plays a crucial role in consumer education, helping customers understand the benefits of purchasing a product and the advantages of it. This information leads to increased sales and revenue opportunities for businesses (Divya Dubey, 2022).

4. Producing Marketing and Promotional Materials: Create the materials that describe and promote company’s core products and/or services. They should be kept up to date as those products and services evolve (The Hard Ford, 2023).

5. Creating Content Providing Search Engine Optimization: Organisation’s website is crucial for gaining information about the business, and marketing department should maintain it's content and ensure it appears quickly when someone searches for your type of business (The Hard Ford, 2023)

6. Gathering Customer Data: Understanding consumers and their target audience is crucial for achieving company goals. Grouping consumers by age, gender, career, location, and lifestyle, conducting surveys, and analyzing demand curves can help determine product relationships(Indeed, 2023).

7. Analyze Current Market Trends: Further, analyzing market trends is essential for managing demand and competition, and monitoring trends helps understand target audience needs. Regularly reviewing news articles and increasing social media presence can help stay updated (Indeed, 2023).

Marketing has become increasingly important in the business world, with professionals implementing comprehensive strategies incorporating traditional and digital tactics to promote products or services and reach target audiences. Data and analytics are crucial for understanding consumer behavior and tailoring campaigns to specific demographics. Marketing professionals are crucial in today's competitive market, making them essential for business success.

References

1. Dubey D. (2022), What is the Role of Marketing In Business, [Online], Available at: https://www.marketinginasia.com/what-is-the-role-of-marketing-in-business/ [Accessed on 11th November 2023]

2. Indeed (2023), What is the role of marketing in business? (Plus examples), [Online], Available at: https://uk.indeed.com/career-advice/career-development/what-is-role-of-marketing [Accessed on 11th November 2023]

3. The Hard Ford (2023), The Role of a Marketing Department, [Online], Available at: https://www.thehartford.com/business-insurance/strategy/creating-marketing-department/role#:~:text=Marketing%20is%20typically%20responsible%20for,specialists%2C%20Web%20providers%2C%20etc. [Accessed on 11^th November 2023]